Natural Softening Shampoo - Cat Lady

by Routine

$28.00 CAD

Sale Sold out

Shipping calculated at checkout.

High-Performing Formulas
Naturally Derived Ingridients
Made in Canada

Size Regular 350 ml Travel Mini 75ml

BYOC & Refill In Store

Canada-wide & international shipping

14-day exchanges

In-store pickup

Have effortlessly healthy hair that is shiny, clean & free of build-up, leaving you with hair that grows as quickly as wildflowers.

Features

Scent: Coconut, Pineapple, Vanilla & Cocoa.

For all hair types with a focus on tangled, frizzy or damaged hair.
Botanical ingredients, no synthetic fragrance, no SLS or parabens and vegan.
Colour safe.

Key Ingredients

Hydrolyzed Adansonia Digitata Seed Protein: Anti-aging protein from the Baobab Tree, providing superior damage recovery, intense protection from UV stress and heat.

Vegetable Based Keratin: Mimics the functional ratios of amino acids in human hair and more sustainable than animal-driven keratin. Increases hair strength, elasticity, and helps protect hair from environmental stressors. Reduces static and frizz and increases shine.

Hydrolyzed Quinoa: Improves style and body of hair, creating a scaffolding around hair to protect strands and create more vibrant concentrated color. Enhances shine for healthier looking hair.

MADE WILD IN THE WEST

In the Canadian Rockies, our custom bottles are crafted by local makers, filled at our friendly neighborhood lab, then shipped from Routine HQ, all within a 5km radius. All natural ingredients, better for Mother Nature.

INGREDIENTS

Water, Cocamidopropyl Hydroxysultaine, Na Hydroxypropylsulfonate Laurylglucoside Crosspolymer, Disodium Lauryl Sulfosuccinate, Cocamidopropyl PG-Dimonium Chloride Phosphate, Hydrolyzed Quinoa, Hydrolyzed Adansonia digitata Seed Ext, Cocos nucifera Fruit Ext, Na Benzoate, K Sorbate, Glycerin, Wheat Amino Acids, Soy Amino Acids, Theobroma cacao Seed Ext, Arg HCl, Ser, Thr, Na Levulinate, Yucca schidigera Root Ext, Urtica dioica Leaf Ext, Equisetum arvense Ext, Benzyl Alcohol.

SCENT OR FLAVOUR INGREDIENTS

Vanilla planifolia Fruit Oil, Flavor (natural and organic flavor oils: pineapple and strawberry), Rosa centifolia Flower Extract, Lavandula angustifolia Flower Extract, Cymbopogon citratus Extract, Rosmarinus officinalis Leaf Extract, Urtica dioica Extract, Melissa officinalis Leaf Extract, Mentha piperita Leaf Extract.

HOW TO USE

Wet hair, apply small amount of shampoo, massage scalp, lather through hair, rinse well. Repeat if needed. Follow with conditioner. Note: this low-lather formula keeps the suds subtle and hair deeply cleansed. If you like a more sudsy experience, go in for round two on the wash. This is the result of not using synthetic foaming agents, which creates a more gentle clean that leaves your scalp's pH balanced and healthy.

SHIPPING INFO

All orders are processed within 1–2 business days of placement. You'll receive a confirmation email with tracking once your order ships.

Local Delivery — Toronto
$10 flat fee · 2–4 business days. Select "Ship/Deliver" at checkout. Enter your cell phone number for text tracking updates. Condo/apartment? Don't forget to include your buzzer number at checkout.

Canada-Wide Shipping
Orders $175+ → Free shipping
Orders below $175 → Calculated at checkout. Delivery typically within 2–7 business days, depending on your province.

Note: free shipping excludes Yukon, Northwest Territories, Nunavut, and remote communities — shipping fees apply to all orders in these regions.

International Shipping

We ship to the European Union within 2–3 business days of order placement (may be longer during high-volume periods). Shipping is calculated at checkout. Customers are responsible for any duties or customs fees.

For full details on shipping, please see our Shipping Policy.

ABOUT THE BRAND

Routine is a Canadian-made, sister-founded brand redefining personal care with purpose. Created by Neige and Pippa in Calgary, Routine offers effective, feel-good products made with clean, ethically sourced ingredients. With thoughtfully crafted formulas and planet-friendly practices, Routine champions sustainability, self-expression, and kindness—always tested on friends, never animals. Good for your body, great for the Earth.

ALTERNATIVE FOR

This product is an alternative to non-refillable shampoos, which are often composed of harsher ingredients and packaged in single-use plastic.

END OF LIFE

This product should be used until finished but is otherwise 100% compostable. Bottle can be repurposed or recycled.

View full details

Free delivery on $175+ orders

Enjoy complimentary shipping on all orders over $175. Restrictions apply.

Proved Performance

Every beauty product passes our 3-step vetting process. We vet for origin, ethics, and long-term performance.

Sustainably Packaged

Every order is shipped using repurposed materials only, from reused boxes to wrapping paper.

Seven years, 130 brands, 3,000 products — only the top performers make ourshelves.

I built Pretty Clean Shop after discovering that the “natural” products in my own home weren’t actually safe or sustainable. Hidden toxins. Non-recyclable packaging. Empty promises. So I did what the industry hoped no one would do.

I investigated ingredients. Challenged chemists. What remained is this shop — a place where every product earns its place through integrity, durability, and real-world performance.

The Founder, Miriam Juarez

Read the full story

Any questions?

How is your clean beauty different?

We personally test and use all the products we carry to ensure they perform as promised.

Every product we offer goes through a strict vetting process. We evaluate ingredients, packaging, production practices, sustainability, and overall brand ethics.

Only products that meet our high standards for effectiveness and environmental impact make it to our shelves.

Are natural and sustainable products more expensive?

While sustainable ingredients and ethical practices sometimes come at a higher cost, we carefully curate our selection to balance quality, effectiveness, and value. Our goal is to make it easy for you to enjoy premium, ethical products without overpaying.

What if I have sensitive skin or allergies?

We understand that everyone’s skin is different. Each product includes full ingredient details, and we recommend patch testing new products if you have sensitive skin or allergies. Our curated selection favors gentle, skin-friendly formulations.

Can I refill or reorder easily? How does this work?

Yes. Refillability is a core part of our approach. Many products are refillable, and home delivery options make it simple to maintain a sustainable routine.

Once you’ve finished a product, you can purchase a refill instead of a full new container, then simply replenish your original bottle at home.

What is your return policy?

We want you to be completely satisfied with your purchase. If something isn't right, we're happy to offer an exchange or store credit within 14 days of purchase for items that are unused, unopened, and in their original packaging. We do not offer refunds.

To start a return, mail your item to 3010 Dundas Street West, Toronto ON M6P 1Z3. Return shipping costs are the customer's responsibility and are non-refundable. For items over $75, we recommend using a trackable shipping service.

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Natural Softening Shampoo - Cat Lady