Hi, my name is Miriam and I founded Pretty Clean Shop, in the Junction neighbourhood of Toronto, in May 2019. After many years daydreaming about being an entrepreneur, l left my corporate sales job in 2018 and delved into the process of founding a business based on the philosophy of sustainable living.
To make a long story short, the store is not just a job for me, it is my passion!
The idea for Pretty Clean Shop first began developing after seeing a documentary that showcased the amount of plastic waste created on a daily basis in North America. It was a real eye opener for me and I knew the time had come to improve my own habits. Coupled with the fact I had my first child on the way, I began to put serious research into how I could support natural, healthy, eco-friendly companies.
However, with time my focus really shifted towards how to reduce waste and avoid single-use plastics. Many of the good, green skincare lines were only available in non-reusable plastic containers, so that inspired me to start a business that went to the “next level of green”.
As I progressed further down this path of learning about plastic-free products I soon realized that I could have the high quality I wanted, but a big barrier into the wonderful world of sustainable living was the lack of availability at typical grocery stores, pharmacies, etc. Without a doubt, I knew I could contribute to fix this problem by building a one-stop shop for effective products and beautiful, functional accessories for home, body and personal care, made with safe ingredients, free of toxins and perfectly (un)packaged.
We are always active on Instagram @prettycleanshop so you can follow all our new exciting new endeavours!
As a consumer, I was always looking for a store like ours, where I could find all of my eco-friendly products in one location. And I knew that if it was something I wanted, there would be lots of other people who were looking for it as well.
I envisioned an enticing space with treasures waiting to be discovered, where you could treat your senses as well as have a learning experience of sorts. And our customers often say that's exactly how they feel in our cozy space.
Aside from a large selection of plastic-free everyday items that help you live more sustainably, at our shop you can find refillable products for home cleaning, hair, body, skincare and makeup. In the early days, we offered all refillable products in bulk with your own container. However, due to the pandemic, we had to update our protocols to ensure a safe experience for customers and staff alike. We currently offer our broad selection of refillable products in pre-filled jars that can be returned and traded for a full one. Given the size of our showroom, this allows us to keep up with the flow safely, while still reusing all containers and avoiding unnecessary packaging.