Essential Mascara - True Black

by Elate Cosmetics

$36.00 CAD

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Shipping calculated at checkout.

Vegan & Cruelty-free
Naturally Derived Ingridients
Made in Canada

Size Mascara w/ wand Refill

Elate's Water-Resistant Mascara

Created for even the most sensitive eyes, this water- and sweat-resistant formula helps your mascara stay put, even when you re on the go. Made with organic white tea, it s packed with antioxidants for healthier, stronger lashes. Apply a light coat for plump, lengthened lashes, building for the desired volume. Plus, it s multi-use, doubling as a product to keep those eyebrows in place all day. We re all for mascara that works as hard as you do.

Safe for sensitive eyes
Lash hugging wand
Packaged in a recyclable glass tube

Size: 10g /0.18oz

Key Ingredients:

ORGANIC WHITE TEA:

White tea protects the body from pollution damage and keeps your hair healthy and strong.

IRON OXIDE:

Known to be used for it's ability to pigment products and resist moisture, making them smudge-proof.

JOJOBA SEED OIL:

Promotes skin suppleness and rejuvenation, providing long-lasting conditioning to the skin.

CARNAUBA WAX:

Known for its hypoallergenic and emollient properties as well as its shine.

INGREDIENTS

Aqua, CI 77499, Hydrogenated Olive Oil Stearyl Esters, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Cetearyl Alcohol, Glycerin, Myrica Pubescens (Bayberry) Fruit Wax, Pullulan, Glyceryl Caprylate, Oleic/Linoleic/Linolenic Polyglycerides, Camellia Sinensis Leaf Extract, Xanthan Gum, Simmondsia Chinensis Seed Oil, Sodium Hydroxide, Galactoarabinan

HOW TO USE

To apply mascara simply, wiggle the wand at the base of your upper lashes and pull upwards towards the tips, coating all lashes. For more volume, apply a second coat. Use the tip of the wand to carefully coat your lower lashes.

SHIPPING & RETURNS

All orders ship from our Toronto shop. Shipping rates are calculated at checkout based on your location and preferred carrier. You can choose from several delivery options — including ICS, UPS, and Canada Post Expedited — to find the speed and price that work best for you.

If something isn’t quite right, we’re happy to offer an exchange or store credit within 14 days of purchase for items that are unused, unopened, and in their original packaging. Please note that we do not offer refunds, and opened or used products cannot be returned.

For full details on eligibility, return instructions, and shipping information, please refer to our Shipping Policy and Return Policy pages.

ABOUT THE BRAND

At Elate, the brand focuses on ethically-made and sustainable cosmetics that nurture both your skin and the planet. Committed to celebrating diversity, Elate empowers individuals to incorporate the best possible products into their daily rituals. Their mission is to provide high-quality, eco-conscious beauty solutions that are inclusive and kind to the environment.

Based in Victoria, BC, Made in Canada.

ALTERNATIVE FOR

This product is an alternative for standard beauty products that may lack natural ingredients and eco-friendly packaging.

END OF LIFE

Thoroughly wash and dry the silicone wand and glass tube. The wand may be saved for reuse and the glass tube may be recycled in your household recycling.

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Seven years, 130 brands, 3,000 products — only the top performers make ourshelves.

I built Pretty Clean Shop after discovering that the “natural” products in my own home weren’t actually safe or sustainable. Hidden toxins. Non-recyclable packaging. Empty promises. So I did what the industry hoped no one would do.

I investigated ingredients. Challenged chemists. What remained is this shop — a place where every product earns its place through integrity, durability, and real-world performance.

The Founder, Miriam Juarez

Read the full story

Free delivery on $175+ orders

Enjoy complimentary shipping on all orders over $175

Proved Performance

Every beauty product passes our 3-step vetting process. We vet for origin, ethics, and long-term performance.

Sustainably Packaged

Every order is shipped using repurposed materials only, from reused boxes to wrapping paper.

Any questions?

How is your clean beauty different?

We personally test and use all the products we carry to ensure they perform as promised.

Every product we offer goes through a strict vetting process. We evaluate ingredients, packaging, production practices, sustainability, and overall brand ethics.

Only products that meet our high standards for effectiveness and environmental impact make it to our shelves.

Are natural and sustainable products more expensive?

While sustainable ingredients and ethical practices sometimes come at a higher cost, we carefully curate our selection to balance quality, effectiveness, and value. Our goal is to make it easy for you to enjoy premium, ethical products without overpaying.

What if I have sensitive skin or allergies?

We understand that everyone’s skin is different. Each product includes full ingredient details, and we recommend patch testing new products if you have sensitive skin or allergies. Our curated selection favors gentle, skin-friendly formulations.

Can I refill or reorder easily? How does this work?

Yes. Refillability is a core part of our approach. Many products are refillable, and home delivery options make it simple to maintain a sustainable routine.

Once you’ve finished a product, you can purchase a refill instead of a full new container, then simply replenish your original bottle at home.

Really nice product

Really nice product, great packaging, beautiful solid color with nice texture and no noticeable odors.

Love it! Goes on beautifully

Love it! Goes on beautifully. The brush allows for precision, not clumping. A warm washcloth removes it with little effort, which I like, because I don't like the feel of thick mascara that's stuck to my lashes. And with that, it stays on and in place...I don't find little black bits under my eyes from it flaking off. This is quite honestly the best mascara I've ever owned. I was looking for something not tested on animals and that was better for the planet, and it turns out that it's also simply an amazing product.

Thank you Ciara. I use this one as well and I really like it.

I am so glad I purchased this mascara. I wasn't sure about it as I had read some reviews that said they changed the formula and it wasn't as good as before. However Elate said the formula was the same, just the wand had changed to a reusable material which can affect application. I decided to give it a try anyways since my mascara at home was drying up. I am so beyond glad I did. I have no idea how this mascara could be better than it is. I absolutely LOVE the (reusable) wand material, I've never come across another mascara with a wand like this but it's very flexible so it makes it easy to grab all the little eyelashes at the corners of my eyes. I am someone who likes to layer mascara on a lot, and I like to layer multiple mascaras as well. There is no need to do that with this product. One coat of this one mascara and you'll have your best eyelashes ever. They're super long and not clumpy at all. I have found my new holy grail mascara. Aside from the product itself, I really enjoyed Pretty Clean Shop's local delivery process. I was kept up to date from start to finish via tracking and it arrived quickly.

Seriously my favourite mascara ever - I've been through three tubes already! It stays on all day without bleeding but is also super easy to take off at the end of the day. :)

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Essential Mascara - True Black